Engage audiences on YouTube, the #1 streaming platform.
No video strategy is complete without YouTube. Cadent Total Video now connects YouTube to linear, CTV, and digital to extend your reach and drive outcomes.
Cadent is a verified YouTube Brand Suitability & Contextual Targeting Partner
Context plus creative that drives outcomes
Cadent brings clarity to YouTube’s expansive, creator-led ecosystem with proprietary video intelligence that shows you what will actually perform across audiences, content, context, and even creative.
Video destination
Streaming platform by time spent
Monthly US viewers
Advanced YouTube content curation
Knowing where to advertise on YouTube is increasingly complex. We simplify it with 2,000+ contextual collections across creator-led content, TV, podcasts, CTV, and more.
AI-powered YouTube creative intelligence
Know what’ll perform before you even spend a single dollar by scoring creative for effectiveness across brand attention, ad breakthrough and cognitive ease.
Real-time YouTube performance
Move beyond guesswork, with custom and transparent reporting, insights, and full-funnel measurement capabilities.
Content built around what people love
Designed to simplify targeting and improve relevance, our proprietary, expertly curated contextual collections help you reach the right audiences when they are leaned in, to drive maximum performance.
Creator
Tap into the most influential creators on YouTube to reach audiences on the channels they can’t get enough of.
Multicultural
From beauty and fashion to music and social impact, engage multicultural audiences through the voices shaping culture today.
Sports
Because fandom isn’t confined to a single moment, reach sports fans on content they care about during, before, and after sporting events.
Powering leading brands
Want to learn more?
Discover what YouTube can do for your total video strategy. Get in touch!