The power of video is in its totality.
Unify planning, buying, and measurement across linear, CTV, digital, and YouTube, to deliver better ad experiences that drive better outcomes. All with one predictive advertising platform.
Audiences move fluidly across screens. Your video strategy should, too.
Connect with your audiences wherever they watch
Our proprietary Viewer Graph links billions of real-world signals across households and devices to your first-party data, giving you:
- A clear view of where, when, and how audiences engage with your brand
- Device- and household-level insights that drive precision and reduce media waste
- Outcome-optimized audiences that you can activate across all of video
Know before you go, with Predictive Intelligence
Predictive Intelligence analyzes more than 195 billion impression opportunities daily, scoring each in real time based on its likelihood to drive an outcome, improving investment and campaign performance.
Intelligence at scale
All screens. All buying models. All in one platform.
From CTV to local broadcast, managed or self-service, scatter or upfront, Cadent makes it easy to buy video the way that works best for you.
Connected TV
Reach 99% of US households on connected TV; reduce waste, maximize your investments, and drive real-world outcomes with Predictive Intelligence and data normalization.
Digital video
Capture audience attention with unique, interactive ad units delivered across 1.8B+ connected devices
YouTube
Plug into the world’s #1 video destination and engage creator-led audiences for superior video performance
Broadcast & cable TV
Seamlessly activate campaigns at scale across 90+ cable networks and 1,100+ stations with flexible upfront or scatter buying options.
Live sports
Reach your audience within live in-game inventory, from regular season to tentpole events: NFL, MLB, NCAA, NBA, WNBA, WTA, ATP, MLS, NWSL
Brett Laiken
CMO, VISIT FLORIDA
Get the Total Video advantage
Cadent provides a unified video strategy across CTV, linear, digital, and now YouTube to overcome fragmentation, drive premium outcomes, and deliver actually intelligent advertising.
Performance in plain sight
With the most transparent reporting in market, you can measure performance across every channel, linear and digital, with clarity and confidence.
- Capture real-world and digital behaviors holistically—with or without IDs
- Build connected media strategies with richer, more reliable audience signals
- Gain visibility into top performing channels, networks, apps, and more
How a State Tourism Board Reached 4.7M Households with Total Video
Discover how Predictive Intelligence and Total Video helped a tourism board drive reach, engagement, and measurable action.
unique reach across linear, CTV, and digital video
programmatic video completes
Jounce audit demonstrates Cadent’s promise to building the strongest advertising ecosystem, prioritizing direct CTV inventory
With VuePlanner, Cadent enables advertisers to engage audiences across all screens as part of a Total Video strategy, unified across linear, CTV and YouTube.
Discover how Cadent’s Predictive CTV unifies fragmented CTV advertising, driving efficiency, transparency, and measurable business outcomes.
Learn what identity graphs are, how they unify consumer data, and why they’re vital for targeting, measurement, and privacy-first advertising.
Seeing is believing.
Learn how Cadent can help you activate holistically across the entire video expanse with Total Video.
Get in touch.